Andy Greenwood Nearing 10 years experience creating exciting, valuable user experiences for users of desktop and mobile applications across a wide range of industries.
- Requirements Gathering
- User Focus Groups
- Competitor Analysis
- Usability Review
- Persona Development
- User Journey Design
- Content Audit
- Information Architecture
- Sketching & Wireframing
- Functional Documentation
- Conversion Optimisation
- Think Aloud Testing
- Laboratory Based Testing
My portfolio gives an idea of some of the brands I've worked with and challenging projects I've faced.
People’s Collection Wales is a vast online collect…
People’s Collection Wales is a vast online collection of Welsh heritage content added by independent users.
Currently totalling 45,000 items the website faces issues with the user experience, damaging it’s potential to be much larger.
I led a project to improve and test user journeys across site, with particular attention to be paid to the contribution stage, including upload, metadata entry and moderation.
For more information see the related blog post
Everton Football Club boast a large worldwide fanb…
Everton Football Club boast a large worldwide fanbase and are an established English Premier League team.
To ensure the club regularly engage with their fans I am involved in user focus groups and analytics reviews to help ensure user experience is meeting user objectives, best practice and taking into account available new technologies.
Trinity Mirror are a media giant employing over 50…
Trinity Mirror are a media giant employing over 5000 people across the United Kingdom.
Their corporate website was not reflective of the size and reputation of the company and as such a refresh was commissioned.
The user experience was based very much on telling a high level story of the organisation and it’s power, using very little text content and using a shallow navigation structure.
For investors, a dashboard view was used to display a high level view of key information, with the more detailed content available should the user request it.
A project run jointly by the Cotswolds and West Ox…
A project run jointly by the Cotswolds and West Oxfordshire Disctrict Councils, it was recognised there was a need to develop a more appropriate council presence for dealing with common tasks, providing guidance on more specific queries and reducing the volume of telephone queries received through better presentation of key content.
Extensive research with stakeholders within the Councils and with a large cross section of district residents provided clear evidence of the need to consider the quick, efficient dealing with the most common of queries together with a wecloming a “how can we help you” policy encouraging users to locate relevant content and submit queries/concerns online.
To enable such a model to work internal stakeholders bought into the need to dedicate resources and commit to answering online queries in a timely manner.
The solution is built around calls to action to quickly get information or complete a task. Calls to action for completing key tasks are organised below ‘Pay’, ‘Request’ and ‘Report’ with an inviting “How can we Help You?’ titled search engine prominently displayed.
An A-Z listing of key sections answered a requirement of the older demographic whom research showed preferred to browse lists than use a search function.
Personalised information is displayed contextually throughout the site for users who have identified themselves and submitted a residential post code. For instance on a ‘Bins & Recyling’ page the system pulls back bin collection dates for the logged in user.
The dietary research area of the University of Lee…
The dietary research area of the University of Leeds recognised the need for a means of allowing participants to record their daily intake of food and drink to support multiple projects.
User research indentified users had differing preferences for recording data, some preferring to complete a diary in one sitting with others updating throughout the day as they consume.
These considerations, together with the need to consider reearch projects are run based on the needs of the researcher and the complexities involved in the food database itself led to a challenging UX project.
I tackled this through a period of rapid prototyping, testing regularly the level of detail that provided the most appropriate user experience.
A leading content management system provider ident…
A leading content management system provider identified a key area of their target audience, those in corporate marketing roles, were not having their needs met by their technically focused web presence
I was tasked with carrying out a detailed research project in the UK and USA to identify browsing trends amongst the audience concerned
Amongst other discoveries it was identified time poor, knowledge hungry users preferred a tablet style experience. As a result a singular user journey was developed that covers multiple devices, providing a tablet style interface even on desktop versions.
Tested extensively at lab based sessions the resulting prototype has proved highly successful in terms of ease of use and gained positive reactions from potential users.
With over 2 million members Unite the Union faced …
With over 2 million members Unite the Union faced issues conveying the appropriate message to an audience ranging from activists to dormant members.
A period of consultancy in which I ran workshops across the UK highlighted major issues in tone, communication channels and a lack of useful onsite functionality.
Chief to this was a siloed approach to the organisation of content where a user needed to navigate by region and employment sector to gather information, often without knowledge of which sector was most appropriate to them.
A major rethink in user journey design supported by a Tridion CMS allowed a common interface to be personalised to provide dedicated messages based on user profiles.
As the leading provider of research grants in the …
As the leading provider of research grants in the UK, the Economic and Social Research Council caters to a diverse range of front end and admin requirements using complex workflows.
I worked closely with internal stakeholders and current users to identify bottlenecks and to develop a business process improvement plan.
Persona design enabled the development of dedicated user journeys to ensure all necessary content, functionality and help was in place to increase the completion rate of user objectives.
Finally, best practice interface design, particularly in terms of form design, vastly improved the solution in terms of conversion and received very positive feedback.
A little background to the projects I've worked on and the processes I've used to produce highly usable solutions
The People’s Collection Wales project (existing site can be found at www.peoplescollectionwales.co.uk/) presented a challenge in terms of fulfilling the needs of users viewing content, those contributing and the administrators charged with moderating submissions.
Whilst the site was currently popular a large drop off rate existed simply because of the complexity involved in some of the major functionality.
When considering the needs of a user who wished to view content I broke this down into two main profiles, those with an exact idea of what they wanted (searcher) and those who wished to be inspired or browse a particular theme (browser).
It was the belief there was a chance to do something innovative that motivated what was frankly a thankless task of trying to nail down 30+ marketing directors from corporate organisations across the UK and the USA. The late nights taking on the time difference where worth in order to gather solid evidence that a traditional editorial approach favoured by many marketing targeted websites was simply not the correct user experience.
These people have a hunger for knowledge but are time pressured and prone to frustration if they don’t get what they want quickly. Speed, ease and relevance of content were to be equally relevant factors for an interface to be relevant.