User Research is the essential first step creating a valuable solution that meets user needs and the needs of your organisation. My experience covers workshop facilitation, interview and larger sample surveying.
Profiling users allows us to step into their shoes, considering their circumstances, feelings and needs through user personas, before creating intuitive user journeys to meet their objectives.
From initial sketches, to lo-fi wireframes to clickable prototypes a user experience design phase brings concepts to life in an iterative, easy to test format.
UX design is an iterative process with ever changing technologies making constant testing and improvement a necessity. I am experienced in lab based and 'think aloud' testing techniques
Andy Greenwood Nearing 10 years experience creating exciting, valuable user experiences for users of desktop and mobile applications across a wide range of industries.
- Requirements Gathering
- User Focus Groups
- Competitor Analysis
- Usability Review
- Persona Development
- User Journey Design
- Content Audit
- Information Architecture
- Sketching & Wireframing
- Prototyping
- Functional Documentation
- Evaluation
- Conversion Optimisation
- Think Aloud Testing
- Laboratory Based Testing
My portfolio gives an idea of some of the brands I've worked with and challenging projects I've faced.
People’s Collection Wales is a vast online collect…
Everton Football Club boast a large worldwide fanb…
Trinity Mirror are a media giant employing over 50…
A project run jointly by the Cotswolds and West Ox…
The dietary research area of the University of Lee…
A leading content management system provider ident…
With over 2 million members Unite the Union faced …
As the leading provider of research grants in the …
A little background to the projects I've worked on and the processes I've used to produce highly usable solutions
The People’s Collection Wales project (existing site can be found at www.peoplescollectionwales.co.uk/) presented a challenge in terms of fulfilling the needs of users viewing content, those contributing and the administrators charged with moderating submissions.
Whilst the site was currently popular a large drop off rate existed simply because of the complexity involved in some of the major functionality.
When considering the needs of a user who wished to view content I broke this down into two main profiles, those with an exact idea of what they wanted (searcher) and those who wished to be inspired or browse a particular theme (browser).
It was the belief there was a chance to do something innovative that motivated what was frankly a thankless task of trying to nail down 30+ marketing directors from corporate organisations across the UK and the USA. The late nights taking on the time difference where worth in order to gather solid evidence that a traditional editorial approach favoured by many marketing targeted websites was simply not the correct user experience.
These people have a hunger for knowledge but are time pressured and prone to frustration if they don’t get what they want quickly. Speed, ease and relevance of content were to be equally relevant factors for an interface to be relevant.
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